Apex — Pilot Roadmap

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CORE GOALIdentify the ICP through the pilot, understand what they struggle with and how they use Apex, then continually improve the product, copy, onboarding, and customer experience around that ICP.

Core goal

Identify the ICP through the pilot, understand what they struggle with and how they use Apex, then continually improve the product, copy, onboarding, and customer experience around that ICP.

Structured from the roadmap as spoken. Examples and undecided items are kept as examples rather than treated as final decisions. Click any block for the full detail; click the circle to mark it done.

Same twelve steps grouped into the four phases: Outreach → Meetings & ICP → Measure & Iterate → After the Pilot.

Every point in full, top to bottom. Tick steps off as you go — progress is saved on this device.

The whole pipeline on one line. Filled stops are done; the pulsing stop is where you're up to. Click a stop for detail.